Dr. Marta N. Lukacovic
Researcher & Educator
Mega-Crises, Wicked Problems, & Global Challenges
Security & Securitization * Strategic Risk & Crisis Communication
Conflict Sensitivity * Ethics in PR, Media, & Political Communication
Curriculum Vitae
Marta N. Lukacovic
Education
PhD - Wayne State University
Communication
MA - Wayne State University
Communication & Media
BS - Ferris State University
Psychology
BA - Ferris State University
Communication

For Dr. Lukacovic's full CV email: mlukaco@clemson.edu
Work Experience
Assistant Professor of Communication, Clemson University 2026-present
Assistant - Associate Professor of Communication & Mass Media, Angelo State University - Texas Tech University System 2021-2026
Assistant Professor of Communication Studies, Furman University 2017-2021
Visiting Assistant Professor of Communication Studies, Furman University. 2016-2017
Thomas C. Rumble Fellow, Wayne State University 2015-2016
Graduate Teaching & Research Assistant, Wayne State University 2012-2015
Recent Publications
Books
Sellnow-Richmond, D.D., & Lukacovic, M.N. (2026). Communication amid mega-crises. Routledge. https://www.routledge.com/Communication-amid-Mega-Crises/Sellnow-Richmond-Lukacovic/p/book/9781041007463?srsltid=AfmBOoqFLgTWsN-JrRK_hw827SkmKt9BGL9yI4TUGLdZBtTBaQq7yEjw
Minielli, M., Lukacovic, M. N., Samoilenko, S., Finch, M., & Uecker, D. (Eds.) (2022). Communication theory and application in post-socialist contexts. Lexington Books; Rowman & Littlefield Inc. https://www.bloomsbury.com/us/communication-theory-and-application-in-postsocialist-contexts-9781793641236/
Minielli, M., Lukacovic, M. N., Samoilenko, S., Finch, M., & Uecker, D. (Eds.) (2021). Media and public relations research in post-socialist societies. Lexington Books; Rowman & Littlefield Inc. https://books.google.com/books/about/Media_and_Public_Relations_Research_in_P.html?id=O3oeEAAAQBAJ
Peer-Reviewed Journal Publications
Lukacovic, M.N., & Oztas, B. (2026). Insurgent-influencer as (un)likely purveyor of public diplomacy within contemporary social media environments: A longitudinal study of an American fighter in Donbas, Eastern Ukraine. American Behavioral Scientist, 1-16. https://doi.org/10.1177/00027642251408909
Lukacovic, M.N., & Sellnow-Richmond, D.D. (2025). Toward ‘Strategic Communication Literacy’: Situating the concept within crisis communication scholarship amid AI-exacerbated mega-crises. Mediascapes Journal, 26(2), 21-37. https://rosa.uniroma1.it/rosa03/mediascapes/article/view/19350
Sellnow-Richmond, D.D., Lukacovic, M.N., & Sellnow-Richmond, S. (2024). Exemplification in news narratives: Stigmatizing and securitizing effects. Frontiers in Communication, 9. https://doi.org/10.3389/fcomm.2024.1316677
Sellnow-Richmond, D. D., George, A. M., Lukacovic, M. N., Salazar, S. E., & Sellnow, D. D. (2023). A comparative analysis of US state government communication and resident compliance to CDC COVID-19 guidelines. Journal of Applied Communication Research, https://doi.org/10.1080/00909882.2023.2165885
Lukacovic, M. N. (2022). The normative dimension of securitization as a strategic communication theory; Lessons from the COVID-19 pandemic in Central & Eastern Europe. Social Communications: Theory and Practice, 14(1), 194-206.https://doi.org/10.51423/2524-0471-2022-14-1-8
Oztas, B., & Lukacovic, M. N. (2022). Insurgent-generated content and framing “The New Internationalist Commune” of Rojava. International Journal of Communication, 16, 1083-1108. https://ijoc.org/index.php/ijoc/article/download/16276/3692
Sellnow-Richmond, D.D., Lukacovic, M. N., Sellnow-Richmond S. A., & Kraushaar, L. (2021). Messages in conflict: Examining leadership communication during the COVID-19 pandemic in the U.S. Journal of International Crisis and Risk Communication Research, 4(3), 485-516. https://doi.org/10.30658/jicrcr.4.3.2
Lukacovic, M. N. (2020). “Wars” on COVID-19 in Slovakia, Russia, and the United States; Securitized framing and reframing of political and media communication around the pandemic. Frontiers in Communication, 5(special issue: Strategic narratives in political and crisis communication – responses to COVID-19), 1-14. https://doi.org/10.3389/fcomm.2020.583406
Lukacovic, M. N. (2020). Framing events of political violence within peace journalism and internet user-generated comments: Effects on readers’ emotions and contemplation of broader implications. PACO; Partecipazione e Conflitto, 13(2), 1022-1041. doi: https://10.1285/i20356609v13i2p1022 (or PACO web; http://siba-ese.unisalento.it/index.php/paco/article/view/22500 )
Peer-Reviewed Book Chapter Publications
Lukacovic, M.N., & Sellnow-Richmond, D.D. (2026). Social media, algorithms, and the risks to the international psychological security. In F. Roumate (Ed.), AI, information, and global dynamics; Shaping the future of geopolitical landscape (pp. 67-78). Springer. https://doi.org/10.1007/978-3-032-13528-5_5
Lukacovic, M. N., & Teye, A. (2025). Internet user‐generated content as “citizen peace journalism”? Lessons from initial empirical data. In S. Roy (Ed.), The handbook of conflict and peace communication (pp. 196–214). Wiley. https://doi.org/10.1002/9781119246442.ch14
Lukacovic, M.N., & Sellnow-Richmond, D.D. (2025). Communication dimensions in mitigating the global security threats of malicious AI/artificial intelligence. In F. Roumate & A. La Rosa (Eds.), Artificial intelligence, media and international security (pp 29-34). Springer. https://doi.org/10.1007/978-3-031-95757-4_3
Tsetsura, K., Lukacovic, M. N., & Dolmatova, I. (2025). Crisis and risk communication research in Eastern Europe. In A. Schwarz, M. W. Seeger, & S. Kim (Eds.), The handbook of international crisis and risk communication research (2nd ed., pp. 477–493). Wiley. https://doi.org/10.1002/9781394180844.ch36
Lukacovic, M. N. (2025). Securitization. In S. A. Samoilenko & S. Simmons (Eds.), The handbook of social and political conflict(pp. 119-129). Wiley. https://doi.org/10.1002/9781119895534.ch11
Lukacovic, M.N., & Sellnow-Richmond, D.D. (2025). The growth of malicious AI: Countering disinformation and deepfakes amid mega-crises. In A. V. Laskin & K. Freberg (Eds.), Public relations and strategic communication in 2050; Trends shaping the future of the profession (pp. 22-35). Routledge. https://doi.org/10.4324/9781003426653
Lukacovic, M.N., & Sellnow-Richmond, D.D. (2024). Facing mega-crises in the global era of AI: The role of communication education. In S. Elmoudden & J.S. Wrench (Eds.), The role of generative AI in the communication classroom (pp. 146-166). IGI Global. https://doi.org/10.4018/979-8-3693-0831-8.ch008
Sellnow-Richmond, D.D., & Lukacovic, M.N. (2024). The COVID-19 pandemic as exemplar of the chaos of mega-crises. In T. L. Sellnow D. D. Sellnow (Eds.), Communicating risk and safety (pp. 97-107). Berlin/Boston: De Gruyters. https://doi.org/10.1515/9783110752427-006
Languages
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English (fluent)
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Slovak (fluent)
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Russian (advanced to fluent)
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Czech (advanced to fluent)
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Spanish (intermediate)
Skills
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University-level teaching
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Mixed-methods research
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Political campaign advising (e-communication)
University Courses Taught
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Advertising/PR Campaigns & Cases
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Communication Ethics
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Communication in Professional Life (Business Communication)
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Crisis Communication
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Digital Communication
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Directed Research
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Event Planning
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Intro to Mass Communication
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Intro to Public Relations
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Media & Political Violence
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Media & Society
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Oral Communication - Basic Speech
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Political Economy of Mass Media
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Public Speaking
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Research Methods in Communication & PR
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Seminar on Problems in Organizations
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Teaching Communication in Higher Education
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Theories of Communication